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Streamers flock to YouTube Live, but the money is still at Twitch

Streamers flock to YouTube Live, but the money is still at Twitch
From TechCrunch - April 18, 2017

YouTube Live is making impressive strides in catching up to incumbent Twitch, but it has a long way to go yet. On the bright side, it doesnt look like theyll run out of road: streaming looks to be a fairly sustainable business, suggest stats from Streamlabs latest report.

According to data gleaned through Streamlabs streaming assistant app, YouTube Live has outpaced Twitch in growth over the last six months. Thats to be expected with a newish service offered by a powerful competitor, but its also not uncommon to see challengers like this fail to gain serious traction at all.

Twitch these days has somewhere north of 250K monthly active streamers, and thats growing in fits and starts, 5K this month, 15K the next. YouTube added 23K its first month, and has grown to around 75K (again, monthly actives). Thats healthy growth and its momentum seems far from spent.

That said, Twitch still generated 96 percent of the tip revenue that Streamlabs (which is used by huge numbers of streamers) directly observed.

One pleasantly surprising statistic newly reported is that longtime stream viewers tip considerably more than new ones. Two-year-old accounts tipped more than $80 total on average, while brand new accounts tipped around $23. The numbers smoothly increase between those extremes, implying this is something people are adopting as a regular hobby, just like anything else, and spending money accordingly.

Thats supporting the streamers themselves, who are increasingly likely to pull real income from their channel. The number of non-sponsored streamers is increasing, as well.

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