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Nielsen announces new division unit to measure e-sports sponsorships

Nielsen announces new division unit to measure e-sports sponsorships
From TechCrunch - August 17, 2017

Another sign that e-sports are turning into a big business: Nielsen is launching a new division focused providing research and consulting to the industry.

The measurement firm already has a unit focused on gaming in fact, Nicole Pike, Nielsens vice president of gaming, said Nielsen Esports was created in response to growing interest from the firms gaming clients. One of the biggest opportunities, Pike said, lies in measuring the value of e-sports sponsorships.

Its clear that theres is a gap in the e-sports industry, she said. Theres a huge opportunity for there to be some solid metrics.

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