Why Ubisoft Is Embracing Licensed Game Projects

From IGN - September 15, 2017
By Alex Osborn

While many studios today are moving away fromlicensed games, Ubisoft continues to invest development resources in games based on popular entertainment properties like South Park and James Cameron's Avatar. Speaking to IGN at Gamescom 2017, Ubisoft CEO Yves Guillemot explained why the company is interested in licensed games, despite the stigma that surrounds them.

"What we realized when we started to create worlds is that the quality of the world is very important for the experience," Guillemot told IGN, noting that when they saw Avatar, they were struck by how, like Star Wars, it has a "fantastic world with a philosophy." As a result, The Division developer Massive Entertainment is now working with Fox Interactive and Cameron's studio Lightstorm Entertainment to make a game that the Avatar director believes will"bring the beauty and danger of Pandora to life."

According to Guillemot, Ubisoft sees the new Avatar game as an opportunity to use "teams that are passionate about that world" to create a compelling project with a long-term vision. "So we said, 'okay, we have to rethink about contractual elements with the movie industry.' So we did change the terms," Guillemot explained, noting "it's a different type of deal than what we had before."

For those unfamiliar, Ubisoft Montreal developed a third-person action game in2009 that served as a prequel to Avatar, which did not receive the most glowing reviews from critics.


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