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After being left for dead, Nintendo is the hottest name in gaming again

After being left for dead, Nintendo is the hottest name in gaming again
From N4G - November 10, 2017

After being left for dead, Nintendo is the hottest name in gaming again

Two years ago it was not unusual to ask what future Nintendo had, if any. The Japanese video gaming group was in troublerevenues had fallen for six consecutive years to less than a third of their peak and its latest console, the Wii U, had been a failure.

Today, that picture is almost unrecognisable. Nintendo, left for dead, is once again the most exciting name in the industry. Last week, shares hit their highest levels since 2008 as it upgraded forecasts for the Switch, the company's latest console. Its market value even briefly surpassed that of its old enemy, Sony. The company's astonishing turnaround has been an underdog story worthy of Mario himself.

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