Advertisement

Nexto replaces boring audio guides with tourism games

Nexto replaces boring audio guides with tourism games
From TechCrunch - December 4, 2017

What if you could play with landmarks instead of just touring them? Nexto is turning audio guides into games to make sightseeing more interactive. Launching today as part of TechCrunch Disrupt Berlins Battlefield competition, Nexto is partnering with tourist destinations to help them attract more visitors and earn more money to fund culture.

We wanted to make heritage more exciting and accessible to the younger generation says Nexto co-founder and chief product officerTadej Strok. Instead of Pokemon, people would collect virtual heritage artifacts and compete in exploring historic stories and learn something meaningful along the way.

Nexto serves as an alternative for the traditional audio guide, with its clunky hardware and uncomfortable headphones you have to rent. Instead, you use your own phone and its tiny loudspeaker or headphones, and download Nextos iOS or Android app. The multimedia tours and games can be downloaded for offline use to avoid burning your roaming data as you wander through cities, castles, archeological sites, and temples.

The experiences themselves combine traditional audio guide content with mini games like puzzles, riddles, and hunting down virtual items at real-world locations you scan with your phone. Since people are using modern smartphones instead of what are essentially old-school walkmans, Nexto tours can include augmented reality elements where historical characters pop out of the landscape. Through AR, ruins can be reconstructed to their old glory, and different layers of famous paintings can be revealed.

Cultural venues can create these experiences with Nextos own content management system, and the startup provides assistance for creating more immersive content. Venues can then decide whether to make content free to users, or a charge a fee for visitors to unlock the experiences. Venues pay Nexto a cut of sales, a monthly subscription to the platform based on active users, and/or a creative agency fee for content creation assistance.

After three years of work, Nexto is launching an experience in Berlin today beyond its existing offerings in Slovenia, though it also has programs in four other countries in the works. It initially raised a government grant to get started, and now is in the seed round fundraising process.

Nexto could turn lackluster villages, small-name museums, or less popular monuments into more popular destinations by spotlighting whats special about them. We know that every historic town has a cool and exciting local legend or folklore, but it is often communicated in a boring way, if at all says Strok.

Advertisement

Continue reading at TechCrunch »