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Twitch's latest features highlight channels' top fans

Twitch's latest features highlight channels' top fans
From TechCrunch - February 13, 2018

The majority of Twitchs product announcements lately have been focused around new tools or expanded money-making opportunities for its video creators. Today, the company is instead launching new features for viewersone related to Twitchs 60-second video snippets called Clips and another to its virtual tipping mechanism, Cheering.

Starting today, Clip Champs and Top Cheerers, as these new features are called,will begin rolling out. The goal is with the additions is to better recognize those fans who regularly engage with and share creators content.

Viewers who publish at least one video clip from a channel per week over the course of four weeks can earn Clip Champ status, as long as those Clips combined deliver a total of 50 views from other Twitch users or higher. Clip Champs will be rewarded for their activity with a badge thats visible in chat, on Clips sharing pages, on Clips tabs on the channel pages, and on game directory pages, says Twitch.

Meanwhile, Top Cheerers is another way Twitch will begin to highlight a channels top fans. In a leaderboard that appears in Partner and Affiliate Channels, the top three viewers who have Cheered the most will be displayed while the board is minimized. If you click to expand the leaderboard, you can see the top 10.

Cheering is a way fans reward their favorite creators by using special animated emotes in chat that are boughtusing virtual goods called Bits. This form of online tipping has been popular across chat platforms for some time, and has become the standard way gaming fans today tip creators on sites including not only Twitch, but also YouTube Gaming, Facebook Live, Periscope, and nowMicrosoft Mixer.

By pitting fans against one another to see who has cheered/tipped the most, Twitch could potentially encourage increased spending by the channels viewers who want to be perceived as a top fan.

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